The work
I have worked with Red Bull Media House based in Salzburg, Austria in various capacities from 2012 to present, supporting the gaming team with content strategy, production, copywriting, and more.
I have led content strategy and execution, including a stint leading a small in-house team to generate a weekly cadence of content. I have also led interviews with games studios, creators, and persons of interest – ranging from senior producers, C-Suite executives, and celebrities – to create compelling stories.
With hundreds of articles under my byline, I have crafted authentic and accurate copy in the worlds of esports and gaming. I have been able to increase traffic and ensure that Red Bull is a trusted and reliable source of in-depth features, informative guides, and a destination for Red Bull fans to explore gaming.
In a nutshell:
- Content strategy
- Copywriting and editing
- Creative execution
- Project management
- Account management and client handling
Examples
Testimonial
Zanne Wong“I have known and worked with Jon, as his client, for over six years.
All this time, he has been an incredible partner throughout my career and greatly contributed to the growth and success of Red Bull and Riot Games editorial work in esports. He is a highly analytical and creative professional.
Always knowledgeable and well versed in the scene, he has never failed to deliver. He is great at building trust and relationships, and is such a genuine and friendly individual. I couldn’t have asked for a better partner and hope for many more years of collaboration together!”
Head of Esports Marketing / Publishing EMEA, Riot Games