The work
I worked with Bandai Namco to deliver two community-driven Discord servers for two of their leading IPs, driving new approaches to digital growth and engagement for my former agency in the process.
In late 2021, I led an initial community-focused project with Bandai Namco’s European HQ based in Lyon, France, for their highly anticipated game, Elden Ring.
What followed was a fully thought-out execution on Discord, complete with user moderation, bespoke emojis and assets, and with a dedicated team put in place to help support its growth.
After a successful partnership, I led on delivering a second community project, this time for the Tekken IP. The official Tekken Official Discord server was launched in February 2023, complete with a plethora of channels, custom emojis, and a moderation team in place to keep conversations running smoothly.
I advised and created assets, including iconography, emojis, and copy for community programs. I also implemented and rolled out comprehensive community guidelines, rules, and policies, along with an extensive moderator handbook, enabling team members to hit the ground running.
In a nutshell:
- Community strategy for two official Discord servers with hundreds of thousands of users
- Copywriting and editing, including extensive and in-depth community moderator handbook
- Creative execution and direction
- Client workshop and liaison
- Account management and client handling
Testimonial
Théo Rusé-Cartereau“After working with Jon and the Project N on the Elden Ring server, we joined forces again with their team for another round, this time for TEKKEN.
Setting up this new Discord server was a smooth experience, with its features expanded to meet the needs of our audience as it grew. Needless to say, the Project N team packs a punch!”
Senior EMEA Community Specialist
Bandai Namco