The work
I worked with Riot Games’ European esports hub based in Berlin,
Germany from 2018 to 2023 across a range of projects.
Part of my work involved devising, implementing, and producing a successful content strategy to support the League of Legends European Championship on lolesports.com, the official home for League of Legends esports.
I also helped define the tone of voice guide for the EU Lolesports website, and acted as point of contact for my agencies and creative collaborators.
Along with writing and leading content myself, I also led a team of in-house writers and editors, as well as commissioning and managing freelance talent.
In a nutshell:
- Content Strategy
- Copywriting and editing
- Talent liaison and relationship building
- Project management and milestone delivery
- Account management and client handling
- Tone of voice development and workshop
Examples
Testimonial
Zanne Wong“I have known and worked with Jon, as his client, for over six years.
All this time, he has been an incredible partner throughout my career and greatly contributed to the growth and success of Red Bull and Riot Games editorial work in esports. He is a highly analytical and creative professional.
Always knowledgeable and well versed in the scene, he has never failed to deliver. He is great at building trust and relationships, and is such a genuine and friendly individual. I couldn’t have asked for a better partner and hope for many more years of collaboration together!”
Head of Esports Marketing / Publishing EMEA, Riot Games