The work
For the 2025 EA FC Pro World Championship competition, I was tasked with bringing the action from Riyadh, Saudi Arabia to life directly to avid readers on the EA Sports app.
With short and snappy breakdowns, to in-depth reports and picture selection, I worked with EA Sports’ content agency, Archetype, to file all the action from the digital pitch as it happened.
This included using the EA Sports app’s content management system quickly and efficiently, and ensured that copy lifted the score.
In a nutshell:
- Supplied images and words
- Content management system mastery
- Copywriting, editing, and planning
- Adapting to EA Sports’ authentic tone of voice
